Tariq Khatri Makes History: India's Digital Star Breaks Global Marketing Record
Tariq Mushtaq Khatri has made digital marketing history by executing one of the most cost-efficient influencer campaigns ever seen. Over a 90-day period, his Meta ad campaign reached unprecedented levels of performance, setting a new global standard for engagement and ROI.
This record-breaking achievement was officially revealed at a packed press conference at the Bombay Press Club on February 28, 2025, where marketing professionals and media witnessed India’s digital future unfold.
Campaign Results That Shocked the Industry
Khatri’s campaign spanned 183 ads across Meta platforms and delivered:
- 56.6 million views
- 25.7 million engagements
- 26 million reach
- 245.3% growth in reach
- An extraordinary 99% engagement rate
Beyond the scale of reach, what truly amazed industry insiders was the campaign’s affordability. With a total ad spend of just INR 417,420 (~USD 5,000), it delivered:
- Cost per engagement: INR 16.24 (~USD 0.19)
- Cost per million views: INR 7,370 (~USD 88)
Massive Public and Media Reaction
The digital world exploded with praise. While the Indian government has yet to issue an official statement, users across X (formerly Twitter), forums, and major outlets like India Today and Saamana quickly recognized the magnitude of the achievement. Over 150 Indian and international media outlets covered the story, including a feature by Yahoo Finance.
Outshining the Global Giants
What makes Tariq Khatri’s feat truly remarkable is the comparison with world-renowned influencers. While names like Cristiano Ronaldo and MrBeast achieve similar numbers, their campaigns require massive budgets. Khatri has demonstrated that Indian creators can outperform the biggest names, delivering greater efficiency, deeper engagement, and unmatched cost-effectiveness.
“This isn’t just about breaking records, it’s about proving that Indian influencers can compete on the global stage and redefine marketing ROI.” – Tariq Khatri
Industry Response: A Wake-Up Call
Marketing leaders across India hailed the campaign as a pivotal moment for the nation’s digital economy. With influencer-driven marketing now a cornerstone of India’s digital strategy, Khatri’s success offers a blueprint for brands seeking value without compromising on reach.
“Tariq Khatri’s campaign is a wake-up call for global brands. It proves that smart digital marketing is not about big budgets, it’s about strategy and audience connection.”
– Ravi Malhotra, Chief Digital Strategist, Global AdTech Solutions
Guinness World Record Submission
Khatri’s campaign has been officially submitted to Guinness World Records as the most cost-efficient influencer marketing campaign in history. If verified, it will be a first-of-its-kind global recognition in this category, marking another milestone for India’s digital leadership.
Paving the Way for India’s Digital Future
This achievement is more than a personal victory, it positions India as a global destination for innovative, high-ROI advertising. Khatri’s campaign could:
- Attract international brands looking for affordable marketing success
- Empower Indian influencers to reach global prominence
- Drive a shift in how brands approach digital marketing worldwide
“This is just the beginning. I want to help Indian creators scale globally. The world is watching us now.” – Tariq Khatri
What’s Next for Tariq Khatri
Following this global breakthrough, Khatri is now:
- Partnering with global brands on next-gen advertising campaigns
- Mentoring aspiring influencers across India
- Championing India’s rise as a digital marketing powerhouse
“Tariq’s success proves that data-driven campaigns can rewrite the rules. The future of advertising is here and it’s in India.”
– Mayur M. Gunjal, Head of Communication
Acknowledgment and Gratitude
Tariq Khatri and his team extend their heartfelt thanks to all journalists and media professionals who covered the campaign and attended the press conference. Your support has amplified India’s digital voice on the global stage.
For the latest updates and upcoming collaborations, visit www.tariqkhatri.in .
